Fundamentals of marketing /

Stanton, William J.

Fundamentals of marketing / William J. Stanton. - 7th ed. - New York : McGraw-Hill, c1984. - xxii, 697 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .

Includes bibliographical references and indexes.

0070609071 TZS 115/=


Marketing.
Marketing effort

658.8 STA

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