Marketing / (Record no. 5974)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01777cam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780073529936 |
| Terms of availability | TZS 10,000/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KER |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kerin, Roger A. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc | Roger A. Kerin, Steven W. Hartley, William Rudelius. |
| 250 ## - Edition Statement | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | McGraw-Hill/Irwin, |
| Year of publication | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | liii, 746 p. ; |
| Other physical details | ill. (some col.) ; |
| Dimensions | 29 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes biblipographical references and indexes. |
| 505 ## - Formatted Contents | |
| Formatted contents note | <br/>Initiating the marketing process. Creating customer relationships and value through marketing<br/>Developing successful marketing and organizational strategies<br/>Scanning the marketing environment<br/>Ethical and social responsibility in marketing<br/>Understanding buyers and markets. Understanding consumer behavior<br/>Understanding organizations as customers<br/>Understanding and reaching global consumers and markets<br/>Targeting marketing opportunities. Marketing research: from customer insights to actions<br/>Market segmentation, targeting, and positioning<br/>Satisfying marketing opportunities. Developing new products and services. Managing successful products and brands<br/>Services marketing<br/>Building the price foundation<br/>Arriving at the final price<br/>Managing marketing channels and wholesailing<br/>Customer-driven supply chain and logistics management<br/>Retailing<br/>Integrated marketing communications and direct marketing<br/>Advertising, sales promotion, and public relations<br/>Personal selling and sales management<br/>Managing the marketing process. Implementing interactive and multichannel marketing<br/>Pulling it all together: the strategic marketing process |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hartley, Steven William. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rudelius, William. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 03/13/2012 | Tanzania Book Support & Trust | 658.8 KER | 0070383 | 1 | 12/05/2022 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 03/13/2012 | Tanzania Book Support & Trust | 658.8 KER | 0070384 | 2 | 12/05/2022 | Book |