Marketing /
Kerin, Roger A.
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 10th ed. - Boston : McGraw-Hill/Irwin, c2011. - liii, 746 p. ; ill. (some col.) ; 29 cm.
Includes biblipographical references and indexes.
Initiating the marketing process. Creating customer relationships and value through marketing
Developing successful marketing and organizational strategies
Scanning the marketing environment
Ethical and social responsibility in marketing
Understanding buyers and markets. Understanding consumer behavior
Understanding organizations as customers
Understanding and reaching global consumers and markets
Targeting marketing opportunities. Marketing research: from customer insights to actions
Market segmentation, targeting, and positioning
Satisfying marketing opportunities. Developing new products and services. Managing successful products and brands
Services marketing
Building the price foundation
Arriving at the final price
Managing marketing channels and wholesailing
Customer-driven supply chain and logistics management
Retailing
Integrated marketing communications and direct marketing
Advertising, sales promotion, and public relations
Personal selling and sales management
Managing the marketing process. Implementing interactive and multichannel marketing
Pulling it all together: the strategic marketing process
eng
9780073529936 TZS 10,000/=
Marketing.
658.8 KER
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 10th ed. - Boston : McGraw-Hill/Irwin, c2011. - liii, 746 p. ; ill. (some col.) ; 29 cm.
Includes biblipographical references and indexes.
Initiating the marketing process. Creating customer relationships and value through marketing
Developing successful marketing and organizational strategies
Scanning the marketing environment
Ethical and social responsibility in marketing
Understanding buyers and markets. Understanding consumer behavior
Understanding organizations as customers
Understanding and reaching global consumers and markets
Targeting marketing opportunities. Marketing research: from customer insights to actions
Market segmentation, targeting, and positioning
Satisfying marketing opportunities. Developing new products and services. Managing successful products and brands
Services marketing
Building the price foundation
Arriving at the final price
Managing marketing channels and wholesailing
Customer-driven supply chain and logistics management
Retailing
Integrated marketing communications and direct marketing
Advertising, sales promotion, and public relations
Personal selling and sales management
Managing the marketing process. Implementing interactive and multichannel marketing
Pulling it all together: the strategic marketing process
eng
9780073529936 TZS 10,000/=
Marketing.
658.8 KER