Marketing / (Record no. 5966)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00542pam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0070067341 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 BOV |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Bovée, Courtland L. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc | Courtland L. Bovée and John V. Thill. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | McGraw-Hill, |
| Year of publication | c1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxi, (various paging) : |
| Other physical details | col. ill. ; |
| Dimensions | 26 cm |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Thill, John V. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 09/15/1998 | IDM | 658.8 BOV | 0043271 | 1 | 12/05/2022 | Book |