Marketing /
Bovée, Courtland L.
Marketing / Courtland L. Bovée and John V. Thill. - New York : McGraw-Hill, c1992. - xxxi, (various paging) : col. ill. ; 26 cm - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0070067341
Marketing
658.8 BOV
Marketing / Courtland L. Bovée and John V. Thill. - New York : McGraw-Hill, c1992. - xxxi, (various paging) : col. ill. ; 26 cm - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0070067341
Marketing
658.8 BOV