Marketing management : (Record no. 5367)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00561nam a2200193 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788120332591 |
| Terms of availability | TZs.11978.744 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 GOV |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Govindarajan, M |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : |
| Sub Title | concepts, cases, challenges and trends |
| Statement of responsibility, etc | / M. Govindarajan |
| 250 ## - Edition Statement | |
| Edition statement | 2nd.ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Prentice-Hall of India Private Limited |
| Year of publication | c2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xx, 312 p. : |
| Other physical details | ill.; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 06/01/2009 | R.K. Printing | 658.8 GOV | 0060302 | 3 | 12/01/2022 | Book | |||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 06/01/2009 | R.K. Printing | 658.8 GOV | 0060301 | 2 | 12/01/2022 | Book | |||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 06/01/2009 | R.K. Printing | 658.8 GOV | 0060299 | 1 | 12/01/2022 | Book | 11978.00 |