Normal view MARC view ISBD view

Marketing management : concepts, cases, challenges and trends

Govindarajan, M

Marketing management : concepts, cases, challenges and trends / M. Govindarajan - 2nd.ed - New Delhi : Prentice-Hall of India Private Limited c2007 - xx, 312 p. : ill.; 24 cm.

Includes index

eng

ISBN: 9788120332591 TZs.11978.744

Subjects--Topical Terms:
Marketing Management
Marketing

Dewey Class. No.: 658.8 GOV

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)