Basic marketing / (Record no. 10373)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00607nam a22002057a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780256204025 |
| Terms of availability | TZS 20,000/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 BAS |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing / |
| Statement of responsibility, etc | William D Perreault, E Jerome McCarhy, Stephen Parkinson and Kate Stewart. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Name of publisher | Mcgraw hill , |
| Year of publication | c2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii ,516 p . : |
| Other physical details | Col. ill ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Basic marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Perreault D William |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stewart, Kate |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parkinson, Stephen |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarhy, E Jerome |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 09/10/2008 | VUA | 658.8 BAS | 0058060 | 1 | 01/19/2023 | Book |