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Basic marketing /

Basic marketing / William D Perreault, E Jerome McCarhy, Stephen Parkinson and Kate Stewart. - London : Mcgraw hill , c2000. - xii ,516 p . : Col. ill ; 25 cm.

Includes index.

eng

ISBN: 9780256204025 TZS 20,000/=

Subjects--Topical Terms:
Basic marketing

Dewey Class. No.: 658.8 BAS

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