Place and tourism promotion : urban regeneration? /
Matotay, Edmund Christopher.
Place and tourism promotion : urban regeneration? / by Edmund Christopher Matotay. - Newcastle upon Tyne : Cambridge Scholars, 2010. - viii, 138 p. : ill. ; 22 cm.
Includes bibliographical references (p. [137]-138).
Cities around the world adopt place promotion and marketing activities as one of their development strategies. They do this through engaging in selling their images through the use of sceneries like national parks, museums, historic monuments and flag institutions such as hotels and conference facilities.
eng.
9781443821537 TZS 40,000/=
Tourism--Tanzania--Arusha.
338.479167826 MAT
Place and tourism promotion : urban regeneration? / by Edmund Christopher Matotay. - Newcastle upon Tyne : Cambridge Scholars, 2010. - viii, 138 p. : ill. ; 22 cm.
Includes bibliographical references (p. [137]-138).
Cities around the world adopt place promotion and marketing activities as one of their development strategies. They do this through engaging in selling their images through the use of sceneries like national parks, museums, historic monuments and flag institutions such as hotels and conference facilities.
eng.
9781443821537 TZS 40,000/=
Tourism--Tanzania--Arusha.
338.479167826 MAT