Service management : operations, strategy, and information technology /
Fitzsimmons, James A.
Service management : operations, strategy, and information technology / James A. Fitzsimmons, Mona J. Fitzsimmons. - 4th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2004. - xx, 587 p. : ill., maps ; 27 cm.
Accompanying CD-ROM contains PowerPoint lecture slides, ServiceModel simulation software, an Excel spreadsheet, chapter quizzes, and websites. The instructor's manual includes various teaching aids, including a new feature, the Mortgage Service game, an interactive computer simulation.
Includes bibliographical references and indexes.
eng.
0071214577 TZs 40814.744
Service industries
658 FIT
Service management : operations, strategy, and information technology / James A. Fitzsimmons, Mona J. Fitzsimmons. - 4th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2004. - xx, 587 p. : ill., maps ; 27 cm.
Accompanying CD-ROM contains PowerPoint lecture slides, ServiceModel simulation software, an Excel spreadsheet, chapter quizzes, and websites. The instructor's manual includes various teaching aids, including a new feature, the Mortgage Service game, an interactive computer simulation.
Includes bibliographical references and indexes.
eng.
0071214577 TZs 40814.744
Service industries
658 FIT