000 01199nam a2200217 4500
020 _a1408212676
_cTZS 28,000/=
040 _aMUL
_beng.
_eAACR
082 _a338.04 WIC
100 _aWickham Philip A.
245 _aStrategic entrepreneurship
_c/ Philip A. Wickham
250 _a4th ed.
260 _aHarlow :
_bPearson Education Limited,
_c2006.
300 _axxxiv, 613 p. :
_bill. ;
_c26 cm.
504 _aIncludes references and index.
520 _aThe text offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasises its distinction from small business management. The textintegrates both conceptual and practical ideas from a broad grounding within wider economic, psychological and other social science disciplines. The book is written in a clear style, with coherent and logical organisation of themes, and effective visualisation of key ideas to facilitate students#x92; learning and lecturers#x92; course planning & delivery. It providescomprehensive coverage of the fast-growing fi
546 _aeng.
650 _aEntrepreneurship
650 _aIndustrial Management
650 _aDecision Making
942 _cBK
999 _c8539
_d8539