| 000 | 00528nam a2200181 i 4500 | ||
|---|---|---|---|
| 020 |
_a0872510174 _cNA |
||
| 040 |
_aMUL _beng _eAACR |
||
| 082 | 0 | 0 | _a659.1 SIS |
| 100 | 1 | _aSissors Jack Zanville, | |
| 245 | 1 | 0 |
_aAdvertising media planning / _cJack Z. Sissors and E. Reynold Petray. |
| 260 |
_aChicago : _bCrain Books, _cc1976. |
||
| 300 |
_aix, 341 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographies and index. | ||
| 546 | _aeng | ||
| 650 | 0 | _aAdvertising media planning. | |
| 700 | 1 | _aPetray, E. Reynold, | |
| 942 | _cBK | ||
| 999 |
_c6498 _d6498 |
||