000 00583cam a2200193 i 4500
020 _a0440552869
040 _aMUL
_beng
_eAACR
082 0 0 _a659.10973 WRI
245 0 4 _aThe Commercial connection :
_badvertising and the American mass media /
_cedited by John W. Wright.
260 _aNew York :
_bDell Pub. Co.,
_cc1979.
300 _axiii, 347 p. ;
_c21 cm.
440 _a Delta book
504 _aBibliography: p. [345]-347.
546 _aeng
650 0 _aAdvertising
_zUnited States.
650 0 _aMass media
_zUnited States.
700 1 _aWright, John W.,
_d1941-
942 _cBK
999 _c6451
_d6451