| 000 | 00608pam a2200193 a 4500 | ||
|---|---|---|---|
| 020 |
_a0137228511 _cTZS 12000/= |
||
| 040 |
_aMUL _beng. _eAACR |
||
| 082 | 0 | 0 | _a658.802 KOT |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing management : _banalysis, planning, implementation, and control / _cPhilip Kotler. |
| 250 | _a8th ed. | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _cc1994. |
||
| 300 |
_axxvi, 801 p. : _bill. ; _c28 cm. |
||
| 440 | _aPrentice-Hall series in marketing | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 546 | _aeng. | ||
| 650 | 0 | _aMarketing | |
| 942 | _cBK | ||
| 999 |
_c6243 _d6243 |
||