000			00920cam a2200181 a 4500
020			_a9788132104711 (paper back) _cTZS 39,500
020			_a8132104714 (paper back)
040			_aMUL _beng _eAACR
082	0	0	_a658.8 VEN
100	1		_aVenugopal, Pingali,
245	1	0	_aMarketing management : _ba decision-making approach / _cPingali Venugopal.
260			_aNew Delhi, India ; _aThousand Oaks, Calif. : _bResponse Books, _c2010.
300			_axvii, 245 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process.
650		0	_aMarketing
942			_cBK
999			_c6235 _d6235