| 000 | 00729nam a2200241 4500 | ||
|---|---|---|---|
| 020 |
_a9780026356015 _cTZS 50,000/= |
||
| 040 |
_aMUL _beng _eAACR |
||
| 082 | _a658.8 MAR | ||
| 245 |
_aMarketing practices and principles / _cRalph E. Mason, Patricia Mink Rath, Stewart W. Husted and Richard L. Lynch |
||
| 250 | _a5th ed. | ||
| 260 |
_a New York : _b McGraw-Hill , _c©1995 |
||
| 300 |
_axx, 588 pages : _bill . (some color) ; _c25 cm |
||
| 500 | _aIncludes index | ||
| 546 | _aeng | ||
| 650 | _aMarketing | ||
| 650 | _aIndustrial services | ||
| 650 | _aConsumer behavior | ||
| 700 | _aRalph E. Mason, | ||
| 700 | _aHusted Stewart W. | ||
| 700 | _a Lynch Richard L. | ||
| 700 | _aRath Patricia Mink | ||
| 942 | _cBK | ||
| 999 |
_c6234 _d6234 |
||