000 00481pam a2200169 i 4500
020 _a0070608911 :
_cTZS 1895
040 _aMUL
_beng
_eAACR
082 0 0 _a658.8 STA
100 1 _aStanton, William J.
245 1 0 _aFundamentals of marketing /
_cWilliam J. Stanton.
250 _a6th ed.
260 _aNew York :
_bMcGraw-Hill,
_cc1981.
300 _axvii, 604 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing.
942 _cBK
999 _c6227
_d6227