000 | 00481pam a2200169 i 4500 | ||
---|---|---|---|
020 |
_a0070608911 : _cTZS 1895 |
||
040 |
_aMUL _beng _eAACR |
||
082 | 0 | 0 | _a658.8 STA |
100 | 1 | _aStanton, William J. | |
245 | 1 | 0 |
_aFundamentals of marketing / _cWilliam J. Stanton. |
250 | _a6th ed. | ||
260 |
_aNew York : _bMcGraw-Hill, _cc1981. |
||
300 |
_axvii, 604 p. : _bill. ; _c25 cm. |
||
504 | _aIncludes bibliographical references and indexes. | ||
650 | 0 | _aMarketing. | |
942 | _cBK | ||
999 |
_c6227 _d6227 |