| 000 | 01014cam a2200229 a 4500 | ||
|---|---|---|---|
| 020 |
_a9780073404714 (alk. paper) _cTZS 12,000/= |
||
| 020 | _a0073404713 (alk. paper) | ||
| 040 |
_aMUL _beng _eAACR |
||
| 082 | 0 | 0 | _a658.8 PER |
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aEssentials of marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Joseph P. Cannon and E. Jerome McCarthy. |
| 250 | _a11th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2008. |
||
| 300 |
_axxxvi, 660, [37] p. : _bcol. ill. ; _c28 cm.+e 1 CD-ROM (4 3/4 in.) |
||
| 500 | _aSystem requirements: Microsoft Windows, 2000/XP, or Windows Vista; Minimum 256 MB main memory; 512 MB recommended; Internet explorer 6.0 or higher. | ||
| 504 | _aIncludes bibliographical references (p. 601-655) and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aCannon, Joseph P., _cPh. D. _b( author ) |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _b( author ) |
|
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/ecip0722/2007027229.html |
| 942 | _cBK | ||
| 999 |
_c6213 _d6213 |
||