000 00601nam a2200205 4500
020 _a9780256166446
_cNA
040 _aMUL
_beng
_eAACR
082 _a658.8 McC
100 _aMcCarthy E. Jerome
245 _a Applications in basic marketing /
_cE. Jerome McCarthy and William D. Perreault
260 _aBoston :
_bIrwin ,
_cc1990.
300 _avolumes :
_b ill . ;
_c26 cm.
546 _aeng.
650 _aMarketing Periodicals
650 _aMarketing Management
650 _aMarketing Management Periodicals
650 _aPeriodicals
700 _aPerreault William D.
942 _cBK
999 _c6205
_d6205