| 000 | 00664cam a22001694a 4500 | ||
|---|---|---|---|
| 020 |
_a0133768562 (hardback : alk. paper) _cTZS 65,000 |
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| 040 |
_aMUL _beng _eAACR |
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| 082 | 0 | 0 | _a658.83 MAL |
| 100 | 1 | _aMalhotra, Naresh K. | |
| 245 | 1 | 0 |
_aBasic marketing research : _bapplications to contemporary issues / _cNaresh K. Malhotra. |
| 260 |
_aUpper Saddle River, NJ : _bPrentice Hall, _cc2002. |
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| 300 |
_axxxiii, 685 p. : _bill. (some col.) ; _c26 cm. + _e1 CD-ROM (4 3/4 in.) |
||
| 500 | _aFree student CD included: SPSS student edition 10.0 for windows. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing research. | |
| 942 | _cBK | ||
| 999 |
_c6190 _d6190 |
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