| 000 | 00767nam a2200205 4500 | ||
|---|---|---|---|
| 020 |
_a9780470154113 _cTZS 12,000/= |
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| 040 |
_aMUL _beng. _eAACR |
||
| 082 | _a658.83 McD | ||
| 100 | _aMcDaniel Carl D. | ||
| 245 |
_aMarketing research essentials _c/ Carl D. McDaniel, Roger Gates, Subramanian Sivaramakrishnan |
||
| 260 |
_aBrantford : _bW. Ross MacDonald School Resource Services Library, _c2011. |
||
| 300 |
_aVarious pagings : _bcol ill. ; _c27 cm. |
||
| 500 | _aIncludes index Includes SPSS student version software 16.0 Suitable for use with adaptive technology for the print disabled | ||
| 504 | _aIncludes index. | ||
| 546 | _aeng. | ||
| 650 | _aMarketing research | ||
| 700 | _aSivaramakrishnan Subramanian | ||
| 700 | _aGates Roger | ||
| 942 | _cBK | ||
| 999 |
_c6168 _d6168 |
||