| 000 | 00670cam a22002054a 4500 | ||
|---|---|---|---|
| 020 |
_a0072322977 (alk. paper) _cTZS 50,000 |
||
| 040 |
_aMUL _beng _eAACR |
||
| 082 | 0 | 0 | _a658.8 BEA |
| 100 | 1 | _aBearden, William O., | |
| 245 | 1 | 0 |
_aMarketing, principles & perspectives / _cWilliam O. Bearden, Thomas N. Ingram, Raymond W. LaForge. |
| 246 | 3 | _aMarketing, principles and perspectives | |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _cc2001. |
||
| 300 |
_axxxvii, 596 p. : _bill. (some col.) ; _c28 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _zUnited States. |
|
| 700 | 1 | _aIngram, Thomas N. | |
| 700 | 1 | _aLaForge, Raymond W. | |
| 942 | _cBK | ||
| 999 |
_c6148 _d6148 |
||