| 000 | 01025nam a2200193 4500 | ||
|---|---|---|---|
| 020 |
_a9780273674009 _cTZS 25,000/= |
||
| 040 |
_aMUL _beng. _eAACR |
||
| 082 | _a658.83 PRO | ||
| 100 | _aProctor Tony | ||
| 245 |
_aEssentials of marketing research _c/ Tony Proctor |
||
| 250 | _a3rd ed. | ||
| 260 |
_aHarlow : _bPrentice Hall/Financial Times, _c2003. |
||
| 300 |
_axvi, 560 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes index | ||
| 505 | _a1. The nature of marketing research 2. Planning the research project 3. Secondary data 4. Sampling 5. Surveys 6. Measurement and scaling 7. Questionnaires 8. Qualitative research 9. Observations and experiments 10. Quantitative data analysis 11. Qualitative data analysis 12. Evaluating, reports and presentation 13. Applied marketing research 14. Marketing research settings: business-to-business, services and internal marketing 15. Global marketing research 16. Marketing decision-support systems | ||
| 546 | _aeng. | ||
| 650 | _aMarketing research | ||
| 942 | _cBK | ||
| 999 |
_c6147 _d6147 |
||