| 000 | 00576cam a2200181 a 4500 | ||
|---|---|---|---|
| 020 | _a0138519404 | ||
| 040 |
_aMUL _beng. _eAACR |
||
| 082 | 0 | 0 | _a658.802 URB |
| 100 | 1 | _aUrban, Glen L. | |
| 245 | 1 | 0 |
_aAdvanced marketing strategy : _bphenomena, analysis, and decisions / _cGlen L. Urban and Steven H. Star |
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice Hall, _cc1991. |
||
| 300 |
_axx, 563 p. : _bill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aStrategic planning | |
| 700 | 1 | _aStar, Steven H. | |
| 942 | _cBK | ||
| 999 |
_c6146 _d6146 |
||