| 000 | 01368cam a22002414a 4500 | ||
|---|---|---|---|
| 020 |
_a9780072961805 _cTZS 10,000/= |
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| 040 |
_aMUL _beng. _eAACR |
||
| 082 | 0 | 0 | _a658.84 JOH |
| 100 | 1 | _aJohansson, Johny K. | |
| 245 | 1 | 0 |
_aGlobal marketing : _bforeign entry, local marketing & global management / _cJohny K. Johansson. |
| 250 | _a4th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2006. |
||
| 300 |
_axvi, 647 p. : _bill. ; _c29 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aThe global marketing job Theoretical foundations Cultural foundations Country attractiveness Export expansion Licensing, strategic alliances, FDI Understanding local customers Local marketing in mature markets Local marketing in new growth markets Local marketing in emerging markets Global segmentation and positioning Global products Global services Global pricing Global distribution Global advertising Global promotion, E-commerce, and personal selling Organizing for global marketing Appendix. Global marketing planning | ||
| 546 | _aeng. | ||
| 650 | 0 | _aExport marketing. | |
| 650 | 0 | _aExport marketing | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0623/2005041505-d.html |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/enhancements/fy0623/2005041505-t.html |
| 942 | _cBK | ||
| 999 |
_c6136 _d6136 |
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