| 000 | 00624nam a2200205 a 4500 | ||
|---|---|---|---|
| 020 |
_a0538195207 (pbk.) _cTZS 3500/= |
||
| 040 |
_aMUL _beng _eAACR |
||
| 082 | 0 | 0 | _a658.8O'DE |
| 245 | 0 | 0 |
_aMarketing decision making : _banalytic framework and cases / _cWilliam F. O'Dell ... [et al.]. |
| 250 | _a3rd ed. | ||
| 260 |
_aCincinnati : _bSouth-Western Pub. Co., _cc1984. |
||
| 300 |
_avi, 461 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aMarketing | |
| 700 | 1 |
_aRuppel, Andrew C. _d1909- |
|
| 700 | 1 | _aTrent Robert H | |
| 700 | 1 | _aKehoe, William J. | |
| 942 | _cBK | ||
| 999 |
_c6126 _d6126 |
||