| 000 | 00446nam a2200169 4500 | ||
|---|---|---|---|
| 020 | _aNA | ||
| 040 |
_aMUL _beng _eAACR |
||
| 082 | _a658.8 MOR | ||
| 100 | _aMorse, Stephen | ||
| 245 |
_aThe Practical approach to marketing management _c/ Stephen Morse |
||
| 260 |
_aNew York: _bMcGraw-Hill, _c1967. |
||
| 300 |
_a254p. : _bill. ; _c21 cm |
||
| 500 | _aIncludes index | ||
| 650 | _aProduct strategy | ||
| 650 | _aMarketing research | ||
| 942 | _cBK | ||
| 999 |
_c6112 _d6112 |
||