| 000 | 00650pam a2200193 a 4500 | ||
|---|---|---|---|
| 020 |
_a0024218219 _cTZS 35,000/= |
||
| 040 |
_aMUL _beng. _eAACR |
||
| 082 | 0 | 0 | _a658.83 TUL |
| 100 | 1 | _aTull, Donald S. | |
| 245 | 1 | 0 |
_aMarketing research : _bmeasurement & method : a text with cases / _cDonald S. Tull and Del I. Hawkins. |
| 250 | _a5th ed. | ||
| 260 |
_aNew York : _bMacmillan ; _aLondon : _bCollier Macmillan, _cc1990. |
||
| 300 |
_axxii, 836 p. : _bill. ; _c24 cm. |
||
| 440 | 4 | _aThe Macmillan series in marketing | |
| 504 | _aInclude bibliographical references and indexes | ||
| 650 | 0 | _aMarketing research | |
| 700 | 1 | _aHawkins, Del I. | |
| 942 | _cBK | ||
| 999 |
_c6097 _d6097 |
||