000 00562nam a2200193 4500
020 _a0749443189
020 _a9780749443184
040 _aMUL
_beng.
_eAACR
082 _a658.83 CAL
100 _aCallingham, Martin
245 _aMarket intelligence :
_bhow and why organizations use market research
_c/ Martin Callingham
260 _aLondon :
_bKogan Page,
_cc2004
300 _avii, 223 p. :
_c25 cm
440 _aMarket research in practice series
504 _aInclude references and index
546 _aeng
650 _aMarketing research
942 _cBK
999 _c6092
_d6092