| 000 | 01210nam a2200217 4500 | ||
|---|---|---|---|
| 020 |
_a0273616153 _cNA |
||
| 040 |
_aMUL _beng. _eAACR |
||
| 082 | _a658.8 TIT | ||
| 100 | _aTitman Lionel G. | ||
| 245 |
_aMarketing in the new public sector _c/ Lionel G. Titman, Civil Service College |
||
| 260 |
_aLondon : _bPitman Pub. in association with the Civil Service College, _c©1995 |
||
| 300 |
_avii, 230 p. : _b ill. ; _c24 cm. |
||
| 440 | _aPublic sector management series | ||
| 505 | _a1. Marketing in management and strategy - 2. Marketing services and the public sector - 3. Plan - 4. Product - 5. Pricing - 6. Promotion - 7. Place - 8. People - 9. Market research and market information systems - 10. Statistical and forecasting techniques - 11. Using consultants and agencies - 12. Lessons from success and failure - 13. Case studies | ||
| 520 | _aMarketing is becoming increasingly important in the public sector. This guide aims to apprise managers of the most important issues which need to be tackled, and demonstrates how to go about doing so | ||
| 546 | _aeng. | ||
| 650 | _aGovernment marketing | ||
| 650 | _aPublic sector Marketing | ||
| 700 | _aCivil Service College | ||
| 942 | _cBK | ||
| 999 |
_c6090 _d6090 |
||