000			01690nam a2200241 4500
020			_a9781439080474 _cTZs.74437.82
040			_aMUL _beng _eAACR
082			_a658.8 PRI
100			_a Pride, William M
245			_a Marketing foundations _c/ William M. Pride and O. C. Ferrell
250			_a3rd.ed.
260			_aOhio : _bSouth-Western, _c©2009
300			_a521 p.: _bill.(some col.) _c27cm
504			_aIncludes index
505			_aPART 1. STRATEGIC MARKETING AND ITS ENVIRONMENT.1. Customer-Driven Strategic Marketing.2. Planning Marketing Strategies.3. The Marketing Environment, Social Responsibility, and Ethics.PART 2. USING TECHNOLOGY FOR CONSUMER RELATIONSHIPS IN A GLOBAL ENVIRONMENT.4. E-Marketing and Customer Relationship Management.5. Global Markets and International Marketing.PART 3. TARGET MARKET SELECTION AND RESEARCH.6. Marketing Research and Information Systems.7. Target Markets: Segmentation and Evaluation.PART 4. CUSTOMER BEHAVIOR.8. Consumer Buying Behavior.9. Business Markets and Buying Behavior.PART 5. PRODUCT DECISIONS.10. Product, Branding, and Packaging Concepts.11. Developing and Managing Goods and Services.PART 6. PRICING DECISIONS.12. Pricing Fundamentals.13. Pricing Management.PART 7. DISTRIBUTION DECISIONS.14. Marketing Channels and Supply Chain Management.15. Retailing, Direct Marketing and Wholesaling.PART 8. PROMOTION DECISIONS.16. Integrated Marketing Communications.17. Advertising and Public Relations.18. Personal Selling and Sales Promotion.
546			_aeng
650			_aMarketing
650			_aMarketing research
650			_aMarketing--Management
650			_aSales management
700			_aFerrell, O.C
942			_cBK
999			_c6071 _d6071