| 000 | 00771cam a22002174a 4500 | ||
|---|---|---|---|
| 020 | _a0471963399 (cloth : alk. paper) | ||
| 020 | _a0471964301 (pbk. : alk. paper) | ||
| 040 |
_aMUL _beng. _eAACR |
||
| 082 | 0 | 0 | _a658.800251 MOU |
| 100 | 1 | _aMoutinho, Luiz | |
| 245 | 1 | 0 |
_aQuantitative analysis in marketing management / _cLuiz Moutinho, Mark Goode and Fiona Davies |
| 260 |
_aChichester ; _aNew York : _bJohn Wiley & Sons, _cc1998 |
||
| 300 |
_ax, 331 p : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing | |
| 700 | 1 | _aDavies, Fiona | |
| 700 | 1 | _aGoode, Mark | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/description/wiley036/97049694.html |
| 856 | 4 | _uhttp://www.loc.gov/catdir/toc/onix07/97049694.html | |
| 942 | _cBK | ||
| 999 |
_c6068 _d6068 |
||