| 000 | 00561pam a2200193 a 4500 | ||
|---|---|---|---|
| 020 |
_a0070609071 _cTZS 115/= |
||
| 040 |
_aMUL _beng _eAACR |
||
| 082 | 0 | 0 | _a658.8 STA |
| 100 | 1 | _aStanton, William J. | |
| 245 | 1 | 0 |
_aFundamentals of marketing / _cWilliam J. Stanton. |
| 250 | _a7th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc1984. |
||
| 300 |
_axxii, 697 p. : _bill. ; _c25 cm. |
||
| 440 | 0 | _aMcGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aMarketing effort | |
| 942 | _cBK | ||
| 999 |
_c6060 _d6060 |
||