| 000 | 00558pam a2200193 a 4500 | ||
|---|---|---|---|
| 020 |
_a0471552542 _cTZS 26550/= |
||
| 040 |
_aMUL _eAACR |
||
| 082 | 0 | 0 | _a658.83 AAK |
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aMarketing research / _cDavid A. Aaker, V. Kumar, and George S. Day. |
| 250 | _a5th ed. | ||
| 260 |
_aNew York : _bWiley, _cc1995. |
||
| 300 |
_axvi, 783 p.: _bill.; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 |
_aKumar, V., _d1957- |
|
| 700 | 1 | _aDay, George S. | |
| 942 | _cBK | ||
| 999 |
_c6058 _d6058 |
||