| 000 | 00620nam a2200217 4500 | ||
|---|---|---|---|
| 020 |
_a9780471230571 _cTZS 2,100/= |
||
| 040 |
_aMUL _eAACR |
||
| 082 | _a658.83 AAK | ||
| 100 | _aAaker, David A. | ||
| 245 |
_aMarketing research _c/ David A. Aaker, and George S. Day |
||
| 250 | _a3rd ed. | ||
| 260 |
_aNew York : _bJohn Wiley & Sons, _cc1980. |
||
| 300 |
_axvi, 677 p. : _bill. ; _c24 cm. |
||
| 440 | _aWiley Series in Marketing | ||
| 504 | _aIncludes index | ||
| 650 | _aMarketing research | ||
| 650 | _aSampling fundamentals | ||
| 650 | _aData collection | ||
| 700 | _aDay, George S. | ||
| 942 | _cBK | ||
| 999 |
_c6044 _d6044 |
||