| 000 | 00753pam a2200229 a 4500 | ||
|---|---|---|---|
| 020 |
_a9780079122520 _cTZS 25,000/= |
||
| 040 |
_aMUL _beng _eAACR |
||
| 082 | 0 | 0 | _a658.83 KIN |
| 100 | 1 | _aKinnear Thomas C., | |
| 245 | 1 | 0 |
_aMarketing research : _ban applied approach / _cThomas C. Kinnear and James R. Taylor. |
| 250 | _a5th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc1996. |
||
| 300 |
_axxii, 888 p. : _bill. (some col.), maps ; _c24 cm. + |
||
| 440 | 0 | _aMcGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 546 | _aeng,. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 | _aMarketing | |
| 700 | 1 |
_aTaylor, James R. _d1938- |
|
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/mh022/95022571.html |
| 942 | _cBK | ||
| 999 |
_c6040 _d6040 |
||