000 00565nam a2200181 4500
020 _a8120309618
_cTZS 21,382.85
040 _aMUL
_beng
_eAACR
082 _a658.83 TUL
100 _aTull, Donald S.
245 _aMarketing research :
_bmeasurement and method
_cDonald S. Tull and Del I. Hawkins
250 _a6th ed.
260 _aNew Delhi :
_bPrentice-Hall Of India,
_cc1993
300 _axviii, 863 p. :
_c26 cm
504 _aIncludes bibliographical references and index
650 _aMarketing information system
700 _aHawkins, Del I.
942 _cBK
999 _c6036
_d6036