| 000 | 00602cam a22001934a 4500 | ||
|---|---|---|---|
| 020 |
_a9780130916020 _cTZS 40, 000/= |
||
| 040 |
_aMUL _beng. _eAACR |
||
| 082 | 0 | 0 | _a658.8342 KAR |
| 100 | 1 | _aKardes, Frank R. | |
| 245 | 1 | 0 |
_aConsumer behavior and managerial decision making / _cFrank R. Kardes. |
| 250 | _a2nd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2002. |
||
| 300 |
_axviii, 457 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. 417-439) and indexes. | ||
| 546 | _aeng. | ||
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aDecision making. | |
| 942 | _cBK | ||
| 999 |
_c6026 _d6026 |
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