000			01090nam a2200217 4500
020			_a0136587097 _cTZS 23,940/=
040			_aMUL _beng _eAACR
082			_a658.834 KAS
100			_a Kassarjian Harold H.
245			_a Perspectives in consumer behavior / _cHarold H. Kassarjian and Thomas S. Robertson
250			_a4th ed.
260			_aLondon : _bPrentice hall international, Inc , _cc1991.
300			_a vii ,616 p . : _b ill ; _c23 cm.
500			_aIncludes index.
520			_aThis book is designed to present an overall view of some of the basic perspectives on consumer behavior, a topic now emerging as a distinct area of study within the field of marketing. A conceptual framework for this overview is presented in Chapter 2 and elaborated in each text chapter. The selections of the book, drawing from economics, marketing, psychology, sociology, and anthropology, are presented in relation to that framework."--Preface
546			_aeng.
650			_aConsumer behavior
650			_aMotivation research (Marketing)
700			_aRobertson Thomas S.
942			_cBK
999			_c6022 _d6022