| 000 | 00818nam a2200217 4500 | ||
|---|---|---|---|
| 020 |
_a0134575733 _cTZs.7580/- |
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| 040 |
_aMUL _beng _eAACR |
||
| 082 | _a658.8 COR | ||
| 100 | _a Corey, E. Raymond | ||
| 245 |
_aIndustrial marketing : _b cases and concepts _c/ E. Raymond Corey |
||
| 250 | _a4th ed | ||
| 260 |
_aNew Jersey : _bPrentice Hall., _c©1991 |
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| 300 |
_axix, 530 p. : _bill.; _c23cm |
||
| 504 | _aIncludes index | ||
| 505 | _aThis casebook in industrial marketing focuses on the marketing strategies in a wide range of industrial companies. It explores the problems faced in industrial marketing and proposes a range of solutions, based on the cases studied. | ||
| 546 | _aeng | ||
| 650 | _aIndustrial marketing | ||
| 650 | _aMarketing | ||
| 650 | _aIndustrial distribution system | ||
| 942 | _cBK | ||
| 999 |
_c5999 _d5999 |
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