000			00603nam a2200205 4500
020			_a9789814126212 _cTZS 10,970.80
040			_aMUL _beng. _eAACR
082			_a658.8 DAL
100			_aDalrymple Douglas J.
245			_aMarketing Management: _bStrategy and Cases _c/ Douglas J. Dalrymple, Leonard J. Parsons
250			_a7th ed.
260			_aNew York : _bWiley, _c2002
300			_aix 707 p. : _bill. ; _c24 cm.
504			_aIncludes index.
546			_aeng.
650			_aMarketing Management
650			_aMarketing Management Case studies
700			_aParsons Leonard J.
942			_cBK
999			_c5995 _d5995