000 00517nam a2200181 4500
020 _a9788120332591
_cTZS 25,000
040 _aMUL
_beng
_eAACR
082 _a658.8 GOV
100 _aGovindarajan,M
245 _aMarketing management :
_bconcepts,cases,challenges and trends/
_cM Govindarajan
250 _a2nd ed.
260 _aNew Delhi :
_bPrentice-Hall of India Private Limited
_cc2007
300 _axix, 312 p. :
_bill. ;
_c18 cm
504 _aIncludes index
546 _aeng
650 _aMarketing
942 _cBK
999 _c5984
_d5984