| 000 | 01240cam a2200253 a 4500 | ||
|---|---|---|---|
| 020 |
_a0750652365 _cTZs.28813.20 |
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| 040 |
_aMUL _beng _eAACR |
||
| 082 | _a658.8 DRU | ||
| 100 | 1 | _aDrummond, Graeme. | |
| 245 | 1 | 0 |
_aStrategic marketing : _bplanning and control / _cGraeme Drummond and John Ensor. |
| 250 | _a2nd ed. | ||
| 260 |
_aOxford ; _aBoston : _bButterworth-Heinemann, _cc2001. |
||
| 300 |
_axiv, 304 p. : _bill. ; _c25 cm. |
||
| 500 | _aPublished in association with The Chartered Institute of Marketing. | ||
| 504 | _aIncludes index | ||
| 505 | _aThe strategic perspective Part one: Strategic analysis - External analysis Competitive intelligence Segmentation Internal analysis Developing a future orientation Part two: Formulation of strategy - Strategic intent Strategy formulation Targeting, positioning and brand strategy Product development and innovation Alliances and relationships The strategic marketing plan Part three: Strategic implementation - Strategic implementation Control Mini cases. | ||
| 546 | _aeng | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aMarketing management | |
| 650 | 0 | _aMarketing planning | |
| 650 | 0 | _aMarketing--Decision making | |
| 700 | 1 | _aEnsor, John. | |
| 942 | _cBK | ||
| 999 |
_c5973 _d5973 |
||