| 000 | 00760cam a2200229 a 4500 | ||
|---|---|---|---|
| 020 |
_a9780073381060 _cTZS 10,000/= |
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| 020 |
_a0073381063 _cTZS 10,000/= |
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| 040 |
_aMUL _beng _eAACR |
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| 082 | 0 | 0 | _a658.8 KER |
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aMarketing : _bthe core / _cRoger A. Kerin, Steven W. Hartley, William Rudelius. |
| 250 | _a3ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2009. |
||
| 300 |
_axli, 493 p. : _bill. (chiefly col.), col. maps ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references (p. 447-467) and indexes. | ||
| 546 | _aeng | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aHartley, Steven William. | |
| 700 | 1 | _aRudelius, William. | |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/ecip0827/2008039064.html |
| 942 | _cBK | ||
| 999 |
_c5967 _d5967 |
||