| 000 | 00542pam a2200181 a 4500 | ||
|---|---|---|---|
| 020 | _a0070067341 | ||
| 040 |
_aMUL _beng. _eAACR |
||
| 082 | 0 | 0 | _a658.8 BOV |
| 100 | 1 | _aBovée, Courtland L. | |
| 245 | 1 | 0 |
_aMarketing / _cCourtland L. Bovée and John V. Thill. |
| 260 |
_aNew York : _bMcGraw-Hill, _cc1992. |
||
| 300 |
_axxxi, (various paging) : _bcol. ill. ; _c26 cm |
||
| 440 | 0 | _aMcGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing | |
| 700 | 1 | _aThill, John V. | |
| 942 | _cBK | ||
| 999 |
_c5966 _d5966 |
||