| 000 | 00830cam a2200229 a 4500 | ||
|---|---|---|---|
| 020 | _a0273646621 (pbk.) | ||
| 040 |
_aMUL _beng. _eAACR |
||
| 082 | 0 | 4 | _a658.8 PRI |
| 245 | 0 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong, John Saunders and Veronica Wong |
| 250 | _a3rd European ed. | ||
| 260 |
_aHarlow, England ; _aNew York : _bPrentice Hall, _c2002. |
||
| 300 |
_axxxi, 856 p. : _bcol. ill. ; _c28 cm. |
||
| 500 | _aEdition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996. | ||
| 500 | _a"The European edition ... offers significant changes"--Pref. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 546 | _aeng | ||
| 650 | 0 | _aMarketing | |
| 700 | _a Armstrong, Gary | ||
| 700 | _aSaunders, John | ||
| 700 | _aWong, Veronica | ||
| 942 | _cBK | ||
| 999 |
_c5949 _d5949 |
||