| 000 | 00502nam a2200181 4500 | ||
|---|---|---|---|
| 020 |
_a0273661949 _cTZS 45,000/= |
||
| 040 |
_aMUL _beng. _eAACR |
||
| 082 | _a658.8 AMB | ||
| 100 | _aAmbler, Tim | ||
| 245 |
_aMarketing and the bottom line : _bthe marketing metrics to pump up cash flow _c/ Tim Ambler |
||
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bPrentice-Hall, _cc2003 |
||
| 300 |
_axiv, 320 p. : _bill. ; _c25 cm |
||
| 504 | _aIncludes index | ||
| 546 | _aeng. | ||
| 650 | _aMarketing | ||
| 942 | _cBK | ||
| 999 |
_c5944 _d5944 |
||