| 000 | 01139cam a2200253 a 4500 | ||
|---|---|---|---|
| 020 |
_a047186093X _cTZS 20,000/= |
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| 040 |
_aMUL _beng _eAACR |
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| 082 | 0 | 0 | _a658.80094 PHI |
| 100 | 1 | _aPhillips, Celia M. | |
| 245 | 1 | 0 |
_aUnderstanding marketing : _ba European casebook / _cby Celia Phillips, Ad Pruyn, Marie-Paule Kestemont. |
| 260 |
_aChichester : _bWiley, _cc2000. |
||
| 300 |
_axviii, 214 p. : _bill. ; _c23 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aThis collection of case studies has been written by marketing academics at leading universities throughout Europe. The cases cover a broad range of marketing issues, including new products, branding, retailing and strategic marketing | ||
| 546 | _aeng | ||
| 650 | 0 |
_aMarketing _zEurope _vCase studies. |
|
| 650 | 0 |
_aExport marketing _zEurope _vCase studies. |
|
| 700 | 1 | _aPruyn, Ad. | |
| 700 | 1 | _aKestemont, Marie-Paule. | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/bios/wiley043/99059517.html |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/description/wiley035/99059517.html |
| 856 | 4 | _uhttp://www.loc.gov/catdir/toc/onix06/99059517.html | |
| 942 | _cBK | ||
| 999 |
_c5942 _d5942 |
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