000 01970cam a2200229 a 4500
020 _a0471072354
_cTZS 43,605.68
040 _aMUL
_beng
_eAACR
082 0 0 _a658.4063 GEW
100 1 _aGewirtz, David.
245 1 4 _aThe flexible enterprise :
_bhow to reinvent your company, unlock your strengths, and prosper in a changing world /
_cDavid Gewirtz.
260 _aNew York :
_bJohn Wiley,
_cc1996.
300 _ax, 262 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. [251]-256) and index.
520 _aThis highly practical guide recognizes the problems of doing business in a recession-prone economy and offers battle-tested strategies and tactics for creating growth through reinvention. Using his own successful small business as a case study, David Gewirtz vividly recounts how the narrow market for his company's products collapsed, forcing him to reinvent his entire organization in a matter of months. The lessons he learned enabled him to keep his company going, expand his client base, market his products more effectively, and grow! Now, you can learn those same lessons - without having to live through them - and discover how a more flexible enterprise enables you to develop your own, unique-to-your-company tools, skills, and processes for managing - and even causing - change; redefine your company based on its strengths; reduce your dependency on a single product line or marketing channel; develop new products that are more finely tuned to market needs; manage cash more effectively; streamline operational and manufacturing processes; and motivate and inspire your staff
650 0 _aReengineering (Management)
650 0 _aSmall business
650 0 _aDiversification in industry.
856 4 _uhttp://www.loc.gov/catdir/toc/onix02/95037312.html
856 4 2 _uhttp://www.loc.gov/catdir/enhancements/fy0706/95037312-b.html
856 4 2 _uhttp://www.loc.gov/catdir/enhancements/fy0706/95037312-d.html
942 _cBK
999 _c5554
_d5554